***This episode is brought to you by ATTN Agency and Repeat.*** In today’s episode, we sit back down with Emily Groden, founder and Evergreen CEO. Evergreen is one of the first organic frozen waffle companies or all of those who love a quick snack that’s not only delicious but healthy. Through trial and error, Emily took her love of food to create her waffles’ first few recipes. From flavors such as Peanut Butter and Banana to Chocolate Chip and Matcha, Emily ensures an excellent quality waffle with clean ingredients. Along with diverse flavors, each of the waffles is dairy-free without any refined sugars or preservatives. Tune in as we talk to Emily about the “behind the scenes” of Evergreen. In part 1, we discuss Perfecting the Evergreen recipes; Being a working parent of a newborn; Depending on your support system; Taking the dive into your entrepreneurial journey; The advantage of having Whole Foods as your customer; The future of the brand; and much more. Join Ramon Vela and Emily as they discuss Evergreen on The Story of a Brand. For more on Evergreen, visit: https://eatevergreen.com/ * OUR ENTIRE PODCAST IS BROUGHT TO YOU BY ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results. Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels. * This specific episode is also brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Most vendors in the Shopify ecosystem would have you believe that subscription-focused commerce is the key to customer retention for CPG brands. But with monthly churn rates pushing 10% across the industry, Repeat has a better way. Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit https://signup.getrepeat.io/