**This episode is brought to you by ATTN Agency and Omnisend.**   In the second part of this Feature, we sit back down with Parker Olson, founder of Forij. Forij creates natural granola made to bring the experience of foraging to your own kitchen. The granola utilizes multiple ingredients such as almonds, walnuts, naked sprouted oats, pepita seeds, and so much more. Although, one of the ingredients that Forij highlights is their use of functional mushrooms. Functional mushrooms aid physical and mental health for the human body. Not only is Forij good for the body, but it also pursues sustainability practices and partners with certified B corporations to work with. Join Ramon Vela and Parker as they breakdown the inside story on The Story of a Brand. In Part 1, we hear about Sustaining your mental energy; Advice for future entrepreneurs; Delving into the different products at Forij; Perfecting the recipes; Benefits of the mushrooms; Where to find Forij, and more. For more on Forij, visit: https://www.forij.co/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results. For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/ * This episode was brought to you by Omnisend. Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload. With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform. The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue. Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot. Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/