**This episode is brought to you by ATTN Agency and Omnisend.**   In the first part of this feature, we find Parker Olson, Founder & CEO of Forij, conducting an impromptu focus group on his brand's name while on a Flight. It's just the kind of crazy stunt Parker, a wildly passionate founder, is known for. Forij is actually the phonetic spelling of “forage.” Forage being searching for your own provisions, specifically in the wilderness. It’s a lifestyle that highlights independence and the knowledge of understanding where your food comes from. Forij is a brand that takes this independence and knowledge and ships it right to your front door. In Part 1, we hear about Parker’s mentor experience; The high level of Forji; Doing a test group on the airplane; Perfecting sustainability; Working with functional mushrooms; Moving past obstacles. Join Ramon Vela and Parker as they breakdown the inside story on The Story of a Brand. For more on Forij, visit: https://www.forij.co/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results. For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/ * This episode was brought to you by Omnisend. Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload. With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform. The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue. Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot. Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/