**This episode is brought to you by ATTN Agency and Omnisend.**   In the first part of this Feature, we sit down with Aidan Corbett, CEO, and Co-founder of Wayflyer. As Aiden tells us about his own entrepreneurial journey, building a company isn’t always easy, especially when it comes to cash flow. Before Wayflyer, Aiden started two other startups, The Kubicle and Conjura. The Kubicle was a workplace education brand, while the other is an analytics consultancy. Using his experience, Aiden then created Wayflyer. Wayflyer is a brand dedicated to helping businesses grow. They help bring funds to e-commerce brands along with free analytics to help advance your company. In part 1, we discuss Aiden’s mentor experience; The hundred-foot overview of the brand; Succeeding on your third try; The importance of distribution; Advice for other entrepreneurs, and much more. Join Ramon Vela and Aidan as they breakdown the inside story on The Story of a Brand. For more on Wayflyer, visit: https://www.wayflyer.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results. For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/ * This episode was brought to you by Omnisend. Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload. With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform. The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue. Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot. Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/