**This episode is brought to you by ATTN Agency and Omnisend.**   In a world where numbers speak the ultimate truth, Dan LeBlanc, the co-founder of Daasity, has made it his mission to help brands become data-driven. After spending a significant amount of time in e-commerce, Dan wanted to get merchants out of their spreadsheet nightmare. With Daasity – an amazing data analytics platform, he made it possible. From sitting behind a corporate desk to being an innovator and starting his own SaaS company, here is Dan’s story: In part 1, we talk about: How Daasity wants to help and educate merchants to be data-driven; Motivation behind the creation of Daasity; How him leaving his e-commerce life was a blessing; Challenges in the early days of business; Lessons they took from their corporate careers about large companies; What merchants should be truly thinking about in terms of data; The six-pack of e-commerce; How to deal with high-value customers; and much more. Join Ramon Vela and Dan as they breakdown the inside story on The Story of a Brand. For more on Daasity, visit: https://www.daasity.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results. For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/ * This episode was brought to you by Omnisend. Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload. With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform. The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue. Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot. Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/