**This episode is brought to you by ATTN Agency and Omnisend.**   In the second part of this Feature, Jacob Pechenik, founder and CEO of Lettuce Grow, elaborates on the work he's done before the launch. He explains in detail how finding a perfect manufacturer can be challenging but can facilitate growth. According to him, having a sound relationship with customers and the environment helped a lot. He mentions a few pieces of advice for people looking to start a business. Then he listed out some popular products along with preferable sizes. He also gives information on varieties of plants and customer service and, later, a quick description of upcoming products. In part 2, we discuss: How the brand was built; His advice for newcomers; What are the prominent products; What are the offered varieties and plans; How they handle queries operation in new seasons; How much is the expansion of products and locations; and so much more.  Join Ramon Vela and Jacob as they breakdown the inside story on The Story of a Brand. For more on Lettuce Grow, visit: https://www.lettucegrow.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results. For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/ * This episode was brought to you by Omnisend. Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload. With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform. The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue. Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot. Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/