This episode is brought to you by Sendlane.   We personalize every customer interaction - that's how Rebuy enriches online stores. Today we have John Erck, Co-Founder and CEO of Rebuy Engine, an e-commerce personalization engine.   John had experience with Shopify and app development. But he wanted to build something new, so he and his co-founder came up with the idea for Rebuy. A personalization and recommendation engine that helps transform an online store from a basic online store into an intelligent, data-driven one.   This engine gives intelligent product recommendations to customers just like the experience big players such as Netflix, YouTube, and Amazon provide to their consumers. According to John, at Rebuy, everybody gets to refine the leader in themselves.   In the first part, he talked about:   * Gratefulness * Overview of the brand * Democratizing personalization technology * Example of Netflix and YouTube * What led him to Rebuy * His Shopify experience * His motivation for Rebuy   Join Ramon Vela and John Erck as they break down the inside story on The Story of a Brand.   For more on Rebuy Engine, visit: https://rebuyengine.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story