**This episode is brought to you by ATTN Agency and Omnisend.**   In the first part of this Feature, the CEO and Co-Founder of Red Clay Hot Sauce, Molly Fienning, shares the stories of her cold-pressed barrel-aged hot sauce and raw hot honey brand. Based in South Carolina, Red Clay had for years given the patrons of Chef Geoff Rhyne's oyster bar a near-divine taste experience. So much so that it compelled customers to steal it from restaurant tables and Oyster bars. Soon thereafter, Molly had been one of those patrons who got hooked and thus was born this flavorful hot sauce brand. In part 1, we discuss Molly's entrepreneur life before Red Clay; Inspiration from Sir Kensington's example; The idea behind hot sauce making; How Jeff, her husband, was a constant support to her in building the brand; and so much more. Join Ramon Vela and Molly as they breakdown the inside story on The Story of a Brand. For more on Red Clay, visit: https://redclayhotsauce.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results. For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/ * This episode was brought to you by Omnisend. Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload. With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform. The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue. Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot. Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/