***This episode is brought to you by ATTN Agency and Omnisend.*** In the first part of this episode, we interview Brooke Travis, CMO of Parsley Health. Parsley Health is a healthcare brand that provides personalized doctor-led care and support for chronic conditions, online or in-person. Parsley Health, as Brooke describes, is the "investigative journalist" of medicine. They use your data, such as genetics, and ask why, why, why. Brooke goes on to share, that "Without the data, without being steeped in the actual information about what's going on with you, you're just making generalizations about people.” Join Ramon Vela and Brooke as they breakdown the inside story of Parsley Health. In part 1, we discuss The ripple effect of the pandemic; Informal poll - reflecting on 2020, what matters most to you; How she sees her job as a marketer; The innovation that's coming to healthcare; Why Parsley exists; What role data plays at Parsley; Why she joined and what attracted her to Parsley Health; and much more. For more on Parsley Health, visit: https://www.parsleyhealth.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results. Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels. * This episode was brought to you by Omnisend. Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload. With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform. The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue. Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot. Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/