**This episode is brought to you by MuteSix, Repeat, and CarText**   “It’s sad that we don't have support networks in place for women in midlife,” says Vanessa Ford, Co-Founder of MenoLabs. In the second half of this Feature, she talks about the challenges, stressfulness, and frustration they faced while formulating their products as well as operating during Covid. Vanessa also talks about their customers and mission. For instance, Menolabs has a 3% return rate and 97% happy consumers. While these numbers are significant from a business perspective, what drives her and the team is their mission. She gives us a review of two of their prominent probiotic products. She also laments the limited knowledge about menopause that’s provided to doctors during medical school. In part 2, Vanessa talks about: * The Brand’s challenges * Success by the Numbers * The negative impact of menopause * Description of their product line * What's the age to try MenoLabs products * How doctor’s view menopause * Her message for women * Moving to retail centers Join Ramon Vela and MenoLabs as they break down the inside story on The Story of a Brand. For more on MenoLabs, visit: https://menolabs.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode is also brought to you by CartText. Are you interested in improving your Abandoned Cart Recovery rates? Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed. One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done. To learn more, visit https://carttext.com/ * This episode was brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit https://signup.getrepeat.io/