**This episode is brought to you by MuteSix and CartText** In the second part of this Feature, Myriam and Eric Malka, Founders of Ingredients, give a brief about promoting health. Eric emphasizes the importance of a fair and honest relationship with the consumer. They explain their production process for producing 100% plant-based and safe products. Then points out the daily exposure to petrochemicals and the harms of the compound. Myriam talks about her interest in chemistry which led her to 'Art of Shaving.’ The products from the wellness company are also genderless. Their target is to deliver high-quality organics. We discuss: What they wanted to create with this brand; What is their manufacturing process; Things included or avoided; What are petrochemicals and their problems; How petrochemicals are invisible; Myriam's background and early career; What products are available; Difference between face cleanser and serum; Genderless products and skincare; What is their plan for future; Where to find their products; and so much more. Join Ramon Vela and Myriam, and Eric Malka to break down the inside story on The Story of a Brand. For more on Ingredients, visit: https://ingredientswellness.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode is also brought to you by CartText. Are you interested in improving your Abandoned Cart Recovery rates? Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed. One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done. To learn more, visit https://carttext.com/