*This episode is brought to you by MuteSix, Repeat, and CartText**   “Created out of necessity,” Lilian says the brand saw a need for snacks that were easy to consume and purchase and were made with only “good stuff.” Today we have Lilian Umurungi-Jung, the Founder and owner of Mumgry, a plant-based snack food company. Lilian used to work at a tech and gaming company during the time she was pregnant in 2018. She found it frustrating not being able to find the right snack for herself at the grocery store. And in one moment of frustration, she uttered the word, “Mumgry” which she later used as the brand's name. She experimented with nut butter to create a recipe without sugar, salt, and just plant-based. According to Lilian, the plant-based pantry is growing, and there's still a new world of plant-based foods to explore. She talks about: * Gratefulness towards her husband * Overview of the brand * Her story behind the word 'Mumgry' * Transitioning to plant-based Join Ramon Vela and Lilian Umurungi-Jung as they break down the inside story on The Story of a Brand. For more on Mumgry, visit: https://www.mumgry.com/ Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode is also brought to you by CartText. Are you interested in improving your Abandoned Cart Recovery rates? Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed. One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done. To learn more, visit https://carttext.com/ * This episode was brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit https://signup.getrepeat.io/