**This episode is brought to you by MuteSix, Repeat, and CartText**   Modernizing the classic drink. That's what Swoon does. In the first half of this feature, we have Jeniffer Ross and Cristina Ros Blankfein, Co-Founders of Swoon, a zero sugar beverage brand. Jennifer and Cristina went to business school together. Jennifer spent most of her life looking for low sugar options as she was diagnosed with Type 1 Diabetes at six. Since choices were hard to find, they both saw a void in the market that they could fill by creating Swoon, a brand that makes tasty yet healthy beverages. During the pandemic, the brand faced challenges, but they kept going by getting creative with their marketing strategies, focusing their efforts online, and going direct to the consumer. In part 1, they discuss: * What they are grateful for * Overview of the brand * What pushed them to start Swoon * What they did in pandemic * Working on getting Swoon in new markets * Things they wish they knew before launching their brand Join Ramon Vela and Jeniffer Ross, and Cristina Ros Blankfein as they break down the inside story on The Story of a Brand. For more on Swoon, visit: https://www.tasteswoon.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode is also brought to you by CartText. Are you interested in improving your Abandoned Cart Recovery rates? Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed. One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done. To learn more, visit https://carttext.com/ * This episode was brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit https://signup.getrepeat.io/