**This episode is brought to you by MuteSix, Repeat, and CartText**   In the second half of this feature, we have Jeniffer Ross and Cristina Ros Blankfein, Co-Founders of Swoon, discussing what they have learned so far in launching their beverage brand. According to them, having the discipline to set a plan and stay focused is essential. The brand is planning to launch new flavors next spring. Swoon loves to hear from the customers as they care about creating something that people want. In part 1, they discuss: * Working on their first business * Entrepreneurial lessons * Fostering personal & business relationships * Their Product lines * Their brand's commercial side * How they use plant-based, monk fruit * What's next Join Ramon Vela and Jeniffer Ross, and Cristina Ros Blankfein as they break down the inside story on The Story of a Brand. For more on Swoon, visit: https://www.tasteswoon.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode is also brought to you by CartText. Are you interested in improving your Abandoned Cart Recovery rates? Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed. One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done. To learn more, visit https://carttext.com/ * This episode was brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit https://signup.getrepeat.io/