In the next part of this Feature, Oliver Zak and Selom Agbitor, Co-Founders of Mad Rabbit, get into more detail about the business aspects of creating their brand identity. They also give a sneak peek into new products coming down the pipeline. Oliver discusses the possibility of venturing outside of tattoo care. And the boys tell their tattoo stories. All this and more. In the second part, Oliver and Selom discuss: How they used customer feedback to reinforce their brand, small changes to improve shipping, polls for information; What new products and distribution patterns are on the horizon; wrestling with the idea of re-sale and retail, waiting for the right time and opportunity- still learning; What new products are on the pipeline; all-natural sunblock and soothing gel; Where they see the future of the brand, possibly venturing out beyond tattoos; What the brand “Mad Rabbit” means to them; creating a space for people to tell their stories, better education about caring for tattoos; What is the best advice they have for future entrepreneurs; “just get started”, “treat it like a hobby, not a job; What tattoos they got since creating Mad Rabbit, and more.   Join us while Ramon Vela interviews Selom & Oliver in Part 2 of this episode and listen to them share the inside story of a brand.   For more on Mad Rabbit Tattoo visit: https://www.madrabbittattoo.com/     Attentive - https://www.attentivemobile.com/ Enquire Labs - https://www.enquirelabs.com/commercefocused Retention Science - RetentionScience.com