**This episode is brought to you by MuteSix and Omnisend** “Maybe not a revolution by itself, but a revelation to the industry,” as said by Matias Muchnick, the CEO and Founder of NotCo, a food tech company that makes food formulation faster, better, and more accurate than anyone else in the space using AI. Matias majored in finance and worked in the finance industry before NotCo. Since childhood, he was surrounded by a finance-driven environment and family. Later, he realized his passion for food and wanted to fix the confusion around the industry. He learned that problems were technology as well as the mindset of the industry that needed to change. So he started NotCo that makes plant-based versions of traditionally animal-based products. We discussed: The support he got from his mentor; A brief overview of the brand; His background and last company; The reaction of his parents; His thoughts and idea of converging technology with food; Why he moved out of Silicon Valley; Where he decided to use this technology; and so much more. Join Ramon Vela and Matias Muchnick as they break down the inside story on The Story of a Brand. For more on NotCo, visit: https://notco.com/us/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode was brought to you by Omnisend. Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload. With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform. The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue. Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot. Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/