**This episode is brought to you by MuteSix and Omnisend**   “The Internet should be accessible to everyone to develop, create and contribute.” That’s what Liat Karpel Gurwicz, the Head of e-commerce at Wix, has to say about their platform. Wix is a cloud-based website development platform for over 200 million users worldwide today. Founded in 2006, Wix is one of the oldest and biggest website development platforms catering to a broad and versatile customer base. In the first part of this Feature, we sit down with Liat as she breaks down the inner workings of Wix for the audience and tells us the story of Wix. In part 1, we talk about: Liat’s experience with her mentor; An overview of Wix; Her tech journey of over 15 years; How the pandemic affected their business; How e-commerce has evolved; What business categories does Wix caters to; How user-friendly is Wix; The Wix community of developers and customer support; and so much more. Join Ramon Vela and Liat Karpel Gurwicz as they break down the inside story on The Story of a Brand. For more on Wix, visit: https://www.wix.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode was brought to you by Omnisend. Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload. With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform. The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue. Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot. Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/