35 min listen
Converting Your First Customers
ratings:
Length:
55 minutes
Released:
Jun 15, 2021
Format:
Podcast episode
Description
Customer acquisition costs are more expensive than ever, so how can small brands acquire their first customers without spending big on paid traffic? Our guest today has a practical approach to that problem most brands can implement today.How can a brand get customers if they don't have a budget for ads?Why should brands invest in BFCM planning when it's so far off?What are big brands doing that small brands can replicate?Val Geisler is the Customer Evangelist at Klaviyo. Prior to joining the Klaviyo team, Val was an email marketing consultant for B2B and B2C brands. Because she's obsessed with improving how brands and customers connect, Val loves digging into the best ways to use different channels to make lasting connections. And memes. Val loves a good meme, too.Show LinksEpisode 223: Getting Customers for Life through EmailCurie DeodorantVal on Twitter: @lovevalgeislerHouse of WiseBlumKlaviyoSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
Released:
Jun 15, 2021
Format:
Podcast episode
Titles in the series (100)
Zach Weiss, worn&wound, Affordable Watch Strap King: Zach is a lifelong watch collector and has the stash of scratched up Swatches to prove it. He holds a B.A. from Bard College in Studio Arts and a Masters of Design in Designed Objects from the School of the Art Institute of Chicago. As a working product, graphic and packaging designer, he views watches as the perfect synergy of 2D and 3D design: the place where form, function, fashion and mechanical wonderment come together. He has even had some viral success with his own ORBO digital watch concept. by The Unofficial Shopify Podcast