Today’s episode is part one of a two-part series called Bedtime Stories for Business Builders. In this section, I’ll tell a sweet bedtime story that teaches how to get the highest and best use of your time and energy - even if you’re a mugger. Don’t worry, I’ll explain. I’ll pull from my archive of success stories to illustrate exactly how I’ve revolutionized my client’s marketing and leveraged their assets without spending a penny more on any of it. Through these stories, I challenge you to practice funnel vision - not tunnel vision - and see how you can use the strategies, tactics, and ideas that I used within these other markets to gain a competitive advantage in your own. In this episode, you’ll see how semantics and framing can transform an advertisement. You’ll learn valuable strategies to utilize in your own business to 10x your time, your assets, and your efforts. So, settle in, get comfortable and listen to bedtime stories that’ll fuel your business dreams. And don’t forget to check back next week for part two! 00:00 – 06:00 - Introducing the keynote: Bedtime Stories for Business Builders06:00 – 15:00 - The best trust-building strategy there is and the undervalued assets you have. 15:00 – 33:30 - Examples of seeing upside leverage, easy opportunities, and infinite possibility. 33:30 – 47:00 - Client examples and automobile stories. 47:00 – 48:30 - The Unlimited Business Checkbook - and some examples to prove it. 48:30 – 01:02:30 - Getting a hold of tangible and intangible assets and maximizing them.