Jay has a new book, written alongside Jason Williford! In this episode, Jay and Jason will discuss their new book, titled The Ultimate Real Estate Machine: How Team Leaders Can Build a Prestigious Brand and have Explosive Growth with More Freedom and Less Risk. Jason Williford is in the top 1% of the Real Estate industry and has implemented several methods to become the pre-eminent force in his space. His new book with Jay discusses these methods, and in this episode, Jay will ask Jason to break down each chapter of the book so that you can learn how important this book will be to your career.Timestamps:•0:20 – Introducing The Ultimate Real Estate Machine and Who is Jason Williford?•5:00 – Why did Jay and Jason write this new book•9:05 – The Launchpad to Exponential Growth•12:00 – Unleash Your Creative Breakthroughs •13:00 – What it means to ‘Step on the Scale?’•15:00 – The Pre-Eminent Agent•18:10 – The Value of a Lifetime Client•19:50 – The Real Estate Sticking Point Solution•22:20 – The Nine Drivers of Exponential Profit•24:05 – Marketing Principles to Separate You From All Competition •25:05 – The Marketing Mistakes that Cost Huge Profits•26:00 – Inside Sales Agent Leverage•27:30 – Innovation and Value Creation•28:30 – Magnetic Referral Generation Systems•30:20 – You’re a multiplier or a diminisher•31:10 – Four Steps to Greatness•32:35 – What Losing Teaches You About Winning•34:00 – Wrapping UpResources:Purchase The Ultimate Real Estate Machine here: https://www.amazon.com/Ultimate-Real-Estate-Machine-Prestigious/dp/1544526202