56 min listen
SoleBicycles.com Sells 15,000 Bikes A Year Using Content Marketing
FromShopify Masters
ratings:
Length:
50 minutes
Released:
Apr 5, 2016
Format:
Podcast episode
Description
On today’s podcast you’ll learn from an entrepreneur that started a direct-to-consumer bike company to cut out the middleman retailers and has had 100% growth year over year.
In this episode you'll learn:
How to beat your competitors by not marketing your product, but marketing an aspirational lifestyle tied to your product.
How they bootstrapped a inventory-heavy business without any significant outside investments.
3. What is a Sourcing Agent and how hiring one helped them scale their business smoothly.
In this episode you'll learn:
How to beat your competitors by not marketing your product, but marketing an aspirational lifestyle tied to your product.
How they bootstrapped a inventory-heavy business without any significant outside investments.
3. What is a Sourcing Agent and how hiring one helped them scale their business smoothly.
Released:
Apr 5, 2016
Format:
Podcast episode
Titles in the series (100)
ForeverSpin.com Discovered Untapped Customer Bases on Crowdfunding Sites: On today’s podcast you’ll learn from an entrepreneur that set up ahotline for feedback during their Kickstartercampaign. In this episode you'll learn: 1. The criteria they used to figure out what they wanted tosell. 2. How to attract non-English speaking Kickstarter backers to yourcampaign. 3. Whyyou want to launch on both Kickstarter andIndiegogo. by Shopify Masters