A primer on lead gen businesses from Jaime Arias, who bought a 14-year-old biz that generates online leads for dentists. Topics in Jaime's interview:
Choosing self-funded over a traditional search fund
Buying tiny sites on Flippa
The opportunity with "old" internet businesses
3 types of sellers on Flippa
Using BuiltWith to generate proprietary outreach list
About Patients4you
Lowering acquisition targets from $750k - $1m cash flow to $200k - $400k
"Rank & Rent" model for local lead gen
What are you really buying with a lead gen business?
Lead brokers
SEO vs. PPC for lead gen
Isn't Google Ads too competitive already for local lead gen?
Getting comfortable with Google algorithm risk
Why Patients4you is an agency more than a lead gen website
Deal terms
Using BizBuySell for digital businesses
Centurica
How he's growing Patients4you
Slow feedback loop of local lead gen businesses
Reach Jaime at:
jaimearias.com
LinkedIn
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