Manuel Mueller started his first mattress company when he was 19 years old, and since then, he has never stopped iterating to create the perfect mattress. In 2013, he launched sleepwear company Emma, one of Europe’s fastest-growing sleep innovation companies, with mattresses, beds, and pillows sold in over 30 countries to 4 million customers. Learn the marketing strategies and mindset that allowed Emma to endure the DTC mattresses boom and continually have 30% year-over-year growth. 

Listen to Nathan and Manuel discuss: 

Starting his first mattress company at 19 years old 

Finding product market fit by doing customer service 

Standing out in the competitive DTC mattress boom

Approaching product development research as a startup

Why you shouldn’t raise money to raise money

Advice on entering a new national market 

Marketing attribution hacks for small businesses

How your mindset can overcome your competition

And much more DTC marketing advice…


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