When Gordon Ramsay follows your Instagram account, you take notice. That’s how Daniel Winer, co-founder of Hexclad, started his business relationship with the superstar TV chef, which has become a full-fledged partnership. Winer launched Hexclad in 2016 by maxing out credit cards and emptying his savings. Today, the $400 million business is a DTC darling in the cookware industry, endorsed by celebrities and Michelin star chefs. 

In this interview, you’ll learn: 

How Winer lost hundreds of thousands in his first business

The hostile reaction he got from investors while pitching Hexclad

Risking everything he had for Hexclad’s breakthrough 

How to deliver the right message for your business 

Why Costco was a cheat code for Hexclad 

How to make a compelling value proposition

The steps to develop a unique product 

How he got Gordon Ramsay as a partner 

Advice on monetized relationships with celebrities  

And much more DTC business advice… 


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