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Ep 370: Why and When to Raise Capital For Your E-Commerce  Brand With Jordan West

Ep 370: Why and When to Raise Capital For Your E-Commerce Brand With Jordan West

FromSecrets To Scaling Your Ecommerce Brand


Ep 370: Why and When to Raise Capital For Your E-Commerce Brand With Jordan West

FromSecrets To Scaling Your Ecommerce Brand

ratings:
Length:
14 minutes
Released:
Sep 8, 2022
Format:
Podcast episode

Description

Businesses need to continue to grow and one of the ways that you can grow faster is by putting fuel in the fire that is your business. E-commerce companies are incredibly cash-intensive so sooner or later you’ll probably need to raise capital.In this episode, Jordan West talks about when and why you should raise capital for your e-commerce brand. He gives you different ways and different types of raising your capital.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEThe beginning of your business is going to be a very difficult time in the e-commerce space to raise capital.Getting investors as an e-commerce company is not difficult but you do need to have an incredible network and you need to build a lot of trust in your network.Good investors do not bet on companies; They bet on the people who run the companies.Raising capital is not a donation to your company. Investors are buying equity from your company for some future returns. You can start with friends and family.Angel Investors are high-net-worth individuals that are accredited investors that will come and invest in your business.  The size of angel investment is anywhere from 50,000 to 500,000. You can use angel investors, friends and family, and crowd-funding altogether.If you've already built an audience that loves you and believes in you, those are good people to potentially go on the investment side.Venture Capital is another great way to raise money.Getting private equity is not something that's going to happen until you're doing at least about a million dollars in profit. Wait until you're about 10 million in sales to go there.Keeping money in the bank is boring.If you aren't active on LinkedIn and you're not building a network, it's probably not the time to raise capital.If you've built a personal brand and people know your brand as well, this is the way to go when you're raising capital.Raising capital is all about relationships. Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.***PROMO CODEUpgrowth We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast 
Released:
Sep 8, 2022
Format:
Podcast episode

Titles in the series (100)

Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!