44 min listen
A Gem of a Marketing Campaign (Storytime)
A Gem of a Marketing Campaign (Storytime)
ratings:
Length:
10 minutes
Released:
May 30, 2023
Format:
Podcast episode
Description
How did diamonds become a girl’s best friend? In this special segment, Daniel’s flying solo to take an in-depth look at some of advertising’s greatest wins, and this week, he’s revealing how DeBeers turned a fledgling mining company into a diamond empire. Find out how DeBeers utilized clever copywriting and influencer seeding to revolutionize the world of advertising in the mid-19th century and what lessons we can learn from this remarkable campaign. Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today. Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Released:
May 30, 2023
Format:
Podcast episode
Titles in the series (100)
37 - Email Marketing for eCommerce with Chase Dimond by The Marketing Millennials