How does a social media strategist who worked for top brands like Whataburger, Crayola, and Twitter think about overcoming some of today’s biggest challenges facing social media advertising? This week, Dani Trevino chats with Daniel about the transition from macro-influencers to micro-influencers, why finding people who genuinely love your product is the best way to promote brand loyalty, and how to determine if you should bother hopping on the latest social media trend or not.  Then, stay tuned to find out why case studies and hands-on internships are the best way to learn whether agency or in-house life is right for you. And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Danielle: Twitter: https://www.twitter.com/d_trev Follow Daniel on Twitter https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com0:00 Intro3:40 Working for Major Brands5:20 Biggest Changes in Social Media8:37 Starting a New Role10:29 Coolest Brand Strategies16:13 When to Hop on the Trend Bandwagon18:21 Short-Form Content 27:05 A Hill to Die On33:38 Words of Advice35:54 Find Us on Social