Brad and Ryan discuss the significance of personal branding, with Brad highlighting how Ryan's brand has been crucial for his income.Want to be coached by me on real estate investing? Join our Wealthy Investor program today at https://wealthyinvestor.com/podcast---Are you living The Wealthy Way? Take the quiz and get FREE access to the “Wealth Builder Academy” where I go over all the fundamentals of building wealth. https://www.wealthyway.com/Would you like my team to help build your personal brand? Apply to join Pineda Media at https://pinedamedia.com/podcastLooking to grow in your faith and business? Join Wealthy Kingdom today https://wealthyway.co/dyyCreate your business to grow your revenue, scale your organization, and make an impact with help from Wealthy Business! Apply here https://wealthyway.co/50dWant to partner with me to supercharge your business? Apply at https://www.pinedapartners.com/You can invest in my real estate deals! Go to https://pinedacapital.com ---Connect with Brad! Instagram - https://www.instagram.com/therealbradlea/YouTube -  @THEREALBRADLEA  Brad, despite his nonchalant nature, takes his role as an influencer seriously and has unintentionally found success. Ryan emphasizes the need to market not just for customers but also for good employees.Brad has helped entrepreneurs embrace authenticity on social media, recognizing that it might not please everyone but can build a loyal following. Ryan shares his journey from flipping couches to houses, reaching a point of making $8k monthly with the couches. He transitioned into flipping houses after seeing a commercial, initially relying on credit cards and reinvesting profits.Ryan stresses the importance of scaling using investor money, acknowledging the challenges it brings. Even in challenging situations or potential bankruptcy, he emphasizes adapting and navigating the best path forward. Brad queries about handling bad investments, leading Ryan to discuss the significance of conservative underwriting, especially in uncertain markets.The conversation touches on the real estate market, emphasizing the various exit options like selling, holding, or losing the property. Ryan introduces his book, "The Wealthy Way," aimed at helping people find fulfillment while pursuing wealth by focusing on meaningful actions. He recommends good accounting practices for maximizing write-offs in real estate.Ryan mentions his business, Tykes, aiming to change the future of real estate. The discussion encapsulates the entrepreneurial journey, the role of branding, and the importance of practical strategies in real estate.