**This episode is brought to you by MuteSix and Omnisend**   "We support hundreds of direct consumer brands, enabling them to measure their marketing accurately." In the first half of this Feature, we have Ron Jacobson, Founder and CEO of Rockerbox, a platform that provides a single source of truth for marketing performance. Brands come to Rockerbox when they expand beyond just Facebook and Google and struggle to understand what marketing channel is working and what’s not working. Interestingly, Rockerbox was Ron’s second business line, and initially, he had planned to build a technology to run efficient programmatic marketing campaigns, which eventually led him to Rockerbox. Ninety-nine percent of Rockerbox customers are brands. In part 1, we talk about: * The support he got from the first investor * Overview of the brand * His life before Rockerbox * Do they work with agencies or brands * Lessons learned and challenges faced when building a company * Why attribution is important * Their customer criteria and implementation process Join Ramon Vela and Ron Jacobson as they break down the inside story on The Story of a Brand. For more on Rockerbox, visit: https://www.rockerbox.com/ * This episode was brought to you by MuteSix. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode was brought to you by Omnisend. Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload. With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform. The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue. Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot. Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/