**This episode is brought to you by MuteSix and Omnisend**   “It's our job to make the complex simple,” that's precisely what Rockerbox does. In the second half of this Feature, Ron Jacobson, Founder and CEO of Rockerbox, continue the conversation by talking about eCommerce and its focus on Business-to-Consumer (B2C).  According to Ron, if you have clear digital-based conversion goals that you seek to optimize, you’re a perfect fit for Rockerbox. Then he dives into the implementation perspective and explains three stages, including 1) understanding what's happening to customers' properties, 2) adjusting all marketing data, and 3) structuring data to be helpful for clients. We discuss: * Who is a fit for Rockerbox * Marketing channels that brands use * How they approach offline channels * Why it’s impossible to be perfect * Ways and examples of using Rockerbox * How channels are tested * How they make the complex simple * A tool that puts everything together * New integration launch   Join Ramon Vela and Ron Jacobson as they break down the inside story on The Story of a Brand. For more on Rockerbox, visit: https://www.rockerbox.com/ * MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode was brought to you by Omnisend. Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload. With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform. The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue. Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot. Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/