**This episode is brought to you by MuteSix and Rockerbox**   Helping merchants build better Facebook ad audiences, that's Preflect Ads. In the first half of this Feature, we have Brecker Brees, Co-Founder & Head of Business Development at Preflect, a customer data monetization platform. He has an e-commerce background. In his college days, he used to think a lot about the intersection of behavioral economics and technology. Brecker saw similarities between digital data and behavioral economics. Brecker believes that the market needs better forecasting. So they created a tool that was specifically for building better Facebook ad audiences using data. In part 1, we discussed: * The support he got from his family * Overview of the company * His background * What's behavioral economics * How their tool helps brands * On-site optimization * Identifying who will repeatedly purchase and one time * The Challenges they face Join Ramon Vela and Brecker Brees as they break down the inside story on The Story of a Brand. For more on Preflect Ads, visit: https://www.preflectads.com/ * MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This specific episode is also brought to you by Rockerbox. We all know that The moment you go beyond advertising on Facebook and Google, things get messy. Rockerbox is here to solve this problem for you. As you start testing hard-to-track channels like Direct Mail, Linear TV, Podcasts, and OTT, Rockerbox is there to be your single source of marketing truth. Rockerbox works with leading DTC brands like Tula, Figs, and Tracksmith to help them centralize all of their online/offline marketing spend, de-duplicate conversions, and understand their TRUE CPA & ROAS. Book a strategy call with one of their attribution experts today, and just for my listeners, they'll waive your onboarding fee (a $500 value). Visit https://www.rockerbox.com/storyofabrand