21 min listen
Think Customers Hate to Wait? Think Again.
FromNudge
ratings:
Length:
25 minutes
Released:
Aug 8, 2022
Format:
Podcast episode
Description
As a marketer, I wish I had learned about the ‘labour illusion’ sooner. The labour illusion suggests that consumers perceive products more favourably when they’re aware of the effort put in. In today’s show Sam Tatam, Head of Behavioural Science at Ogilvy explains Aquafresh’s smart product marketing trick, why a cider brewer left twigs in their packages ‘by accident', and how Uber stops customers from cancelling their rides.
Sam’s book: https://linktr.ee/evolutionaryideas
Monteith’s “Sorry about the twigs” ad: https://imgur.com/a/9LEIZ7i
Intermache’s freshest orange juice: https://imgur.com/a/P0rv140
My labour illusion Reddit ad: https://imgur.com/a/fnkiY9V
Subscribe to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Sam’s book: https://linktr.ee/evolutionaryideas
Monteith’s “Sorry about the twigs” ad: https://imgur.com/a/9LEIZ7i
Intermache’s freshest orange juice: https://imgur.com/a/P0rv140
My labour illusion Reddit ad: https://imgur.com/a/fnkiY9V
Subscribe to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Released:
Aug 8, 2022
Format:
Podcast episode
Titles in the series (100)
#2: Five highly effective negotiation tactics: <p>Let’s say you're trying to negotiate a pay rise at work. Do you know what to say, how to say it, or even when to say it? Most of us have no idea. In the episode best selling author, Steve Martin, talks through 5 effective tactics for getting the best deal in a negotiation.</p> <p>Sign up to the mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p> by Nudge