24 min listen
#1: How music affects what we buy
FromNudge
ratings:
Length:
24 minutes
Released:
Mar 25, 2019
Format:
Podcast episode
Description
We know music can make us happy or sad, but did you know it can change the type of wine you buy? In the first episode of Nudge, we chat with Adrian North who has studied how music affects what consumers buy. Listen to learn: How music can change the products we buy. Why ads change narrators to improve product recall, and how a gym used music to keep people working out for longer.
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Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list
Released:
Mar 25, 2019
Format:
Podcast episode
Titles in the series (100)
#3: Why marketers want to know your habits: <p>Did you know that companies spend millions trying to discover when customers have kids? In this episode I chat to best-selling author Richard Shotton about the power of habit. He explains how life events encourage purchases, why those aged 49 are more likely to run a marathon and how Sainsbury’s used habitual marketing to generate billions in revenue.</p> <p>Link to Richard’s book https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X </p> <p>Sign up to the mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p> by Nudge