22 min listen
#10: Time to stop targeting “millennials”
FromNudge
ratings:
Length:
19 minutes
Released:
Aug 28, 2019
Format:
Podcast episode
Description
Marketers are constantly told stories about how a brand targeted millennials with great success. But is it a smart tactic? In this episode I chat to best selling author Richard Shotton who explains that consumers aren’t really changing and to influence them we need to think beyond simple segmentations like ‘millennials’.
Link to Richard’s book: https://amzn.to/2ZtvLcB
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
Link to Richard’s book: https://amzn.to/2ZtvLcB
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
Released:
Aug 28, 2019
Format:
Podcast episode
Titles in the series (100)
#6: The psychology behind effective pricing: <p>Did you know that removing a $ sign from a menu increases the amount consumers buy? In this episode I chat to Sybil Yang who explains the psychology behind pricing, how to organise the most effective menus and why charm pricing shouldn’t be ignored.</p> <p>Sign up to the mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p> by Nudge