19 min listen
Why these irrational prices actually work
FromNudge
ratings:
Length:
23 minutes
Released:
Mar 4, 2024
Format:
Podcast episode
Description
Every year $342 billion is spent on bottled water. And yet, for many of those customers a safer version, that tastes the same, is 300x cheaper. Our collective thirst for bottled water is largely irrational. It doesn’t make sense. But so, it seems, are the pricing strategies of several major brands, from fashion, to food, to flights, irrational prices often trump rational approaches. Today, Melina Palmer, host of the Brainy Business, explains why irrational prices surprisingly sell.
Melina’s podcast: https://thebrainybusiness.com/
Melina’s book (with free chapters): https://thebrainybusiness.com/nudge
Fiji ad: https://tinyurl.com/yufdwdj9
Cleveland Utilities Response: https://tinyurl.com/4hhh45wj
Melina’s podcast: https://thebrainybusiness.com/
Melina’s book (with free chapters): https://thebrainybusiness.com/nudge
Fiji ad: https://tinyurl.com/yufdwdj9
Cleveland Utilities Response: https://tinyurl.com/4hhh45wj
Released:
Mar 4, 2024
Format:
Podcast episode
Titles in the series (100)
#10: Time to stop targeting “millennials”: <p>Marketers are constantly told stories about how a brand targeted millennials with great success. But is it a smart tactic? In this episode I chat to best selling author Richard Shotton who explains that consumers aren’t really changing and to influence them we need to think beyond simple segmentations like ‘millennials’. </p> <p>Link to Richard’s book: <a href="https://amzn.to/2ZtvLcB">https://amzn.to/2ZtvLcB</a></p> <p>Sign up to our mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p> by Nudge