19 min listen
MAAATE: The most polarising ad of the year
FromNudge
ratings:
Length:
24 minutes
Released:
Dec 11, 2023
Format:
Podcast episode
Description
This campaign was praised by Piers Morgan, yet lamented by Jordan Peterson.
It was championed by Caitlin Moran, yet condemned by the Guardian.
It’s a campaign that’s split opinion, not by typical ideological lines, but within the echo chamber.
Today, I spoke with Mike Hughes, one of the people behind the campaign, to figure out why it was so polarising, and whether or not the campaign was successful.
Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Caitlin Moran’s article: https://tinyurl.com/49mhp8m9
Guardian’s article: https://tinyurl.com/ej6amsyf
MAAATE campaign: https://www.london.gov.uk/maaate
Mike’s LinkedIn: https://www.linkedin.com/in/mike-hughes-03778b42/
It was championed by Caitlin Moran, yet condemned by the Guardian.
It’s a campaign that’s split opinion, not by typical ideological lines, but within the echo chamber.
Today, I spoke with Mike Hughes, one of the people behind the campaign, to figure out why it was so polarising, and whether or not the campaign was successful.
Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Caitlin Moran’s article: https://tinyurl.com/49mhp8m9
Guardian’s article: https://tinyurl.com/ej6amsyf
MAAATE campaign: https://www.london.gov.uk/maaate
Mike’s LinkedIn: https://www.linkedin.com/in/mike-hughes-03778b42/
Released:
Dec 11, 2023
Format:
Podcast episode
Titles in the series (100)
#10: Time to stop targeting “millennials”: <p>Marketers are constantly told stories about how a brand targeted millennials with great success. But is it a smart tactic? In this episode I chat to best selling author Richard Shotton who explains that consumers aren’t really changing and to influence them we need to think beyond simple segmentations like ‘millennials’. </p> <p>Link to Richard’s book: <a href="https://amzn.to/2ZtvLcB">https://amzn.to/2ZtvLcB</a></p> <p>Sign up to our mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p> by Nudge