21 min listen
#26: Why do 80% of product launches fail?
FromNudge
ratings:
Length:
25 minutes
Released:
Mar 23, 2020
Format:
Podcast episode
Description
According to HBR, 80% of new product launches fail. But why? Could it be because the frameworks and models marketers implement aren't fit for purpose? Or perhaps because our understanding of what works might not be right? In this episode Richard Chataway, vice president of BVA Nudge Unit UK and author of Behavior Business, explains the mistakes most marketers make and how to avoid them.
Link to Richard's book: https://amzn.to/2TyIfuE
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
Link to Richard's book: https://amzn.to/2TyIfuE
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
Released:
Mar 23, 2020
Format:
Podcast episode
Titles in the series (100)
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