19 min listen
#33: The Psychology of Price | Part One
FromNudge
ratings:
Length:
20 minutes
Released:
Jun 29, 2020
Format:
Podcast episode
Description
Pricing a product isn't easy. We're reliant on out of date models and frameworks that don't reflect the real world. In today's show, with pricing expert Leigh Caldwell, we explain the science behind pricing strategies that work. We'll cover how to use anchors, if charm pricing works and the importance of product positioning.
Leigh's book The Psychology of Price: https://amzn.to/2Yc1lrE
Leigh's agency: https://www.irrationalagency.com/
Cognitive Economics Event: https://cognitiveeconomics.org/events/
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
Leigh's book The Psychology of Price: https://amzn.to/2Yc1lrE
Leigh's agency: https://www.irrationalagency.com/
Cognitive Economics Event: https://cognitiveeconomics.org/events/
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
Released:
Jun 29, 2020
Format:
Podcast episode
Titles in the series (100)
#10: Time to stop targeting “millennials”: <p>Marketers are constantly told stories about how a brand targeted millennials with great success. But is it a smart tactic? In this episode I chat to best selling author Richard Shotton who explains that consumers aren’t really changing and to influence them we need to think beyond simple segmentations like ‘millennials’. </p> <p>Link to Richard’s book: <a href="https://amzn.to/2ZtvLcB">https://amzn.to/2ZtvLcB</a></p> <p>Sign up to our mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p> by Nudge