19 min listen
Six proven principles to persuade anyone
FromNudge
ratings:
Length:
27 minutes
Released:
Dec 4, 2023
Format:
Podcast episode
Description
In 2021, the NHS sent a text message to every single Brit. This wasn’t a normal text. It was jam-packed with six world-famous persuasion techniques designed to shift behaviour. In today’s episode of Nudge, famed behavioural scientist Patrick Fagan walks through the six techniques, and explains that everyone, from the NHS to a 6-year old selling lemonade can apply them.
Can you spot the gorilla? https://tinyurl.com/34m5vuz3
My social proof test: https://im.ge/i/jb1rxG
The scarcity pub: https://im.ge/i/jb1Q90
My liking principle test: https://im.ge/i/jbS7JX
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Patrick’s book Free Your Mind: https://tinyurl.com/bddd6vce
Follow Patrick on LinkedIn: https://www.linkedin.com/in/pfagan87/
Can you spot the gorilla? https://tinyurl.com/34m5vuz3
My social proof test: https://im.ge/i/jb1rxG
The scarcity pub: https://im.ge/i/jb1Q90
My liking principle test: https://im.ge/i/jbS7JX
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Patrick’s book Free Your Mind: https://tinyurl.com/bddd6vce
Follow Patrick on LinkedIn: https://www.linkedin.com/in/pfagan87/
Released:
Dec 4, 2023
Format:
Podcast episode
Titles in the series (100)
#10: Time to stop targeting “millennials”: <p>Marketers are constantly told stories about how a brand targeted millennials with great success. But is it a smart tactic? In this episode I chat to best selling author Richard Shotton who explains that consumers aren’t really changing and to influence them we need to think beyond simple segmentations like ‘millennials’. </p> <p>Link to Richard’s book: <a href="https://amzn.to/2ZtvLcB">https://amzn.to/2ZtvLcB</a></p> <p>Sign up to our mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p> by Nudge