19 min listen
Why too much choice is a bad thing
FromNudge
ratings:
Length:
25 minutes
Released:
Oct 23, 2023
Format:
Podcast episode
Description
In the early 2000s Head and Shoulders, the anti-dandruff shampoo product, sold 26 variations of their shampoo. The thinking was, the more choice, the more sales.This made sense to almost everyone, except today’s guest. See, today’s guest, the world leading expert on choice told Proctor and Gamble, the company behind Head and Shoulders, to reduce the number of variations from 26 to 15.
And when they did, sales increased by 10%. Find out why on today’s episode of Nudge, featuring the brilliant Sheena Iyengar.
Sheena’s book Think Better: https://tinyurl.com/55atv59w
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
And when they did, sales increased by 10%. Find out why on today’s episode of Nudge, featuring the brilliant Sheena Iyengar.
Sheena’s book Think Better: https://tinyurl.com/55atv59w
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Released:
Oct 23, 2023
Format:
Podcast episode
Titles in the series (100)
#10: Time to stop targeting “millennials”: <p>Marketers are constantly told stories about how a brand targeted millennials with great success. But is it a smart tactic? In this episode I chat to best selling author Richard Shotton who explains that consumers aren’t really changing and to influence them we need to think beyond simple segmentations like ‘millennials’. </p> <p>Link to Richard’s book: <a href="https://amzn.to/2ZtvLcB">https://amzn.to/2ZtvLcB</a></p> <p>Sign up to our mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p> by Nudge