19 min listen
“Voter” vs. “Vote”: How one letter changed elections
FromNudge
ratings:
Length:
29 minutes
Released:
Nov 27, 2023
Format:
Podcast episode
Description
There’s an incredibly simple way to make your message more persuasive. In fact, it’s as simple as changing a letter. In today’s episode, Professor Christopher Bryan shares his studies on messaging. He’s convinced people to vote, persuaded children to tidy up, and students to stop cheating. How? By using nouns, over verbs.
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Chris’s study: https://www.pnas.org/doi/full/10.1073/pnas.1103343108
Chris’s website: https://voices.uchicago.edu/bryan/
Be A Voter (Iowa video): https://youtu.be/YYY6tWR8qQk?si=8xxk6-DDl0_F_Lt9
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Chris’s study: https://www.pnas.org/doi/full/10.1073/pnas.1103343108
Chris’s website: https://voices.uchicago.edu/bryan/
Be A Voter (Iowa video): https://youtu.be/YYY6tWR8qQk?si=8xxk6-DDl0_F_Lt9
Released:
Nov 27, 2023
Format:
Podcast episode
Titles in the series (100)
#10: Time to stop targeting “millennials”: <p>Marketers are constantly told stories about how a brand targeted millennials with great success. But is it a smart tactic? In this episode I chat to best selling author Richard Shotton who explains that consumers aren’t really changing and to influence them we need to think beyond simple segmentations like ‘millennials’. </p> <p>Link to Richard’s book: <a href="https://amzn.to/2ZtvLcB">https://amzn.to/2ZtvLcB</a></p> <p>Sign up to our mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p> by Nudge