19 min listen
#24: How to nudge within your business
FromNudge
ratings:
Length:
24 minutes
Released:
Mar 9, 2020
Format:
Podcast episode
Description
What simple tricks make call centers more effective? How do Amazon, Google and Netflix increase product usage? And what can private organizations learn from governments when it comes to behavior science? In this episode Richard Chataway, Vice president of BVA Nudge Unit UK and author of Behavior Business, explains how the world's leading governments and organizations use nudges within their work, and tips you can follow to do the same.
Link to Richard's book: https://amzn.to/2TyIfuE
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
Link to Richard's book: https://amzn.to/2TyIfuE
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
Released:
Mar 9, 2020
Format:
Podcast episode
Titles in the series (100)
#10: Time to stop targeting “millennials”: <p>Marketers are constantly told stories about how a brand targeted millennials with great success. But is it a smart tactic? In this episode I chat to best selling author Richard Shotton who explains that consumers aren’t really changing and to influence them we need to think beyond simple segmentations like ‘millennials’. </p> <p>Link to Richard’s book: <a href="https://amzn.to/2ZtvLcB">https://amzn.to/2ZtvLcB</a></p> <p>Sign up to our mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p> by Nudge