19 min listen
The £500 million marketing mistake
FromNudge
ratings:
Length:
19 minutes
Released:
Mar 18, 2024
Format:
Podcast episode
Description
In 1991, CEO of one of the UK’s largest high street brands lost £500m in value overnight. He almost caused his company to go bankrupt, which ultimately led to his dismissal and a complete company rebrand. In today’s episode of Nudge, I share his story, explaining the psychology behind why this happened and some messaging advice that every marketer needs to know.
Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Episode 70 of Nudge: https://tinyurl.com/vk2cxcuc
Classic VW ad: https://tinyurl.com/52t4xny2
Avis "Try harder": https://tinyurl.com/4k93t3zv
Ratner’s speech in full: https://youtu.be/Nj9BZz71yQE?si=Rf4Z0jkeofH4bQtk
The Wasp (1984) book reviews: https://tinyurl.com/2mxhk6wf
Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Episode 70 of Nudge: https://tinyurl.com/vk2cxcuc
Classic VW ad: https://tinyurl.com/52t4xny2
Avis "Try harder": https://tinyurl.com/4k93t3zv
Ratner’s speech in full: https://youtu.be/Nj9BZz71yQE?si=Rf4Z0jkeofH4bQtk
The Wasp (1984) book reviews: https://tinyurl.com/2mxhk6wf
Released:
Mar 18, 2024
Format:
Podcast episode
Titles in the series (100)
#10: Time to stop targeting “millennials”: <p>Marketers are constantly told stories about how a brand targeted millennials with great success. But is it a smart tactic? In this episode I chat to best selling author Richard Shotton who explains that consumers aren’t really changing and to influence them we need to think beyond simple segmentations like ‘millennials’. </p> <p>Link to Richard’s book: <a href="https://amzn.to/2ZtvLcB">https://amzn.to/2ZtvLcB</a></p> <p>Sign up to our mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p> by Nudge