23 min listen
#3: Why marketers want to know your habits
FromNudge
ratings:
Length:
24 minutes
Released:
Apr 30, 2019
Format:
Podcast episode
Description
Did you know that companies spend millions trying to discover when customers have kids? In this episode I chat to best-selling author Richard Shotton about the power of habit. He explains how life events encourage purchases, why those aged 49 are more likely to run a marathon and how Sainsbury’s used habitual marketing to generate billions in revenue.
Link to Richard’s book https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X
Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list
Link to Richard’s book https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X
Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list
Released:
Apr 30, 2019
Format:
Podcast episode
Titles in the series (100)
#21: The science behind improving your productivity: <p>Only 8% of us in the UK feel engaged by our jobs and the majority of us say we’re say we feel burned out in our roles. The modern workplace is actually less productive and more stressful than before. So what’s the solution? In this episode best selling author and podcast award winner Bruce Daisley talks through the optimal amount of hours to work per week, the science behind taking a lunch break and the differences between a productive and unproductive office.</p> <p>Bruce’s book Joy of Work: <a href="https://amzn.to/35vgjuB ">https://amzn.to/35vgjuB </a></p> <p>Bruce’s podcast Eat Sleep Work Repeat: <a href="https://eatsleepworkrepeat.com/ ">https://eatsleepworkrepeat.com/ </a></p> <p>Sign up to our mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p> by Nudge