19 min listen
#12: The science behind influencer marketing
FromNudge
ratings:
Length:
23 minutes
Released:
Sep 23, 2019
Format:
Podcast episode
Description
Influencer marketing has a bad name. Hearing it mentioned will conjure up thoughts of tacky endorsements and faked Instagram pics. But is it really all that bad? In this episode, I chat to Joseph Marks who explains the science behind why being nice can influence, and to Steve Rayson, who created a multi-million dollar company using positive influencer marketing.
Messengers book: https://amzn.to/2maUW0z
Buzzsumo blog: https://bit.ly/2m7ItdQ
Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list
Messengers book: https://amzn.to/2maUW0z
Buzzsumo blog: https://bit.ly/2m7ItdQ
Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list
Released:
Sep 23, 2019
Format:
Podcast episode
Titles in the series (100)
#10: Time to stop targeting “millennials”: <p>Marketers are constantly told stories about how a brand targeted millennials with great success. But is it a smart tactic? In this episode I chat to best selling author Richard Shotton who explains that consumers aren’t really changing and to influence them we need to think beyond simple segmentations like ‘millennials’. </p> <p>Link to Richard’s book: <a href="https://amzn.to/2ZtvLcB">https://amzn.to/2ZtvLcB</a></p> <p>Sign up to our mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p> by Nudge