A 2023 new study by Social Insider reveals what most social media experts already know. Engagement by followers on social media – ALL social media channels – is down… again. While Tik Tok ranks by far the highest for engagement, it too is in decline.But more and more leaders, PR pros, marketers, continue to rely on social media. Many think it’s just a matter of “going viral” or growing their following to the point they can be considered an influencer. None of that is impossible but maybe more than a little exaggerated. While social media has value, it’s increasingly evident it’s only a tool in the box.In this episode, PR veteran Robert Wynne has some cautious words about putting all your eggs in the social media basket.Guest: Robert Wynne, President Wynne CommunicationsEmail Robert rob@wynnepr.comWebsite https://www.wynnepr.com/ Robert’s Book: The Persuasion Business on AmazonCheck out the Med-PR Networking Conference in New York https://www.wynneevents.com/med Read the Social Insider blog referenced in these show notes. Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Follow us on:LinkedInTwitterInstagramFacebookOur NEW You Tube ChannelRequest a transcript of this episodeSupport the show