Research shows more than one-quarter of crises spread to international media within an hour; two-thirds of crises reach media outlets worldwide within the first 24 hours (Freshfields Bruckhaus Deringer). The democratization of information means we all have access to a global audience 24-7. First impressions set the narrative within minutes that you may be battling for years to come if you’re slow with initial messaging. In this episode we speak with Crisis Communications expert Shawna Bruce about the sin of being slow when crisis strikes.Guest: Shawna Bruce, M.D. Bruce and Associateshttps://www.mdbruceandassociates.com/bruceandassociatesltd@gmail.com