For the past 2+ years nights have been tense in Kyiv and throughout Ukraine. Julia Petryk, one of the co-founders of the Ukrainian PR Army joins us one evening to share what life is like now and the critical role of communications in the ongoing conflict. The efforts of the PR Army have helped mobilize a formidable information front to combat disinformation and keep Ukraine's situation in the international consciousness. This episode offers a unique look at the power of strategic communication in times of war and the unyielding fight for national identity and sovereignty. Listen For3:15 The Role of PR in Conflict Zones4:37 Founding the Ukrainian PR Army13:56 Utilizing AI in Counteracting Disinformation23:25 How PR Pros can Help Guest: Julia PetrykWebsite | Ukraine PR Army Website | Email | X | LinkedIn | Instagram | FacebookRead Kateryna’s Story on the PR Army websiteRate this podcast with just one click Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show