In digital media, Reach can be defined as the total number of people who see your content and Impressions as the number of times your content is displayed. But it’s not that simple. Older concepts like pass-along rates and generic multipliers are resulting in some fuzzy math leaving us scrounging for “breadcrumbs,” amongst the “rat babies.” We speak with digital media guru Doug Lacombe who does his best to create a positive impression.Guest: Doug Lacombe, President Communicatto Incdoug@communicatto.comhttps://www.communicatto.com/