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Change-Up, the Modern Way to "Pitch" the Media

Change-Up, the Modern Way to "Pitch" the Media

FromStories and Strategies for Public Relations and Marketing


Change-Up, the Modern Way to "Pitch" the Media

FromStories and Strategies for Public Relations and Marketing

ratings:
Length:
22 minutes
Released:
May 22, 2020
Format:
Podcast episode

Description

It's all changed. Today you need to reach out to specific reporters, producers, and editors to give your story pitch a fighting chance. In this episode, award-winning journalist Tony Tighe takes us for a virtual tour of the modern newsroom and explains what does and doesn't workGuest Tony Tighetonytighe@shaw.ca 
Released:
May 22, 2020
Format:
Podcast episode

Titles in the series (100)

Communication is in every facet of our daily lives. In fact, if the ability to cooperate is what makes us distinctly different as humans, it's the ability to communicate that facilitates this. Is it any wonder communication has become a thriving profession? Those who succeed have the ability to persuade through public relations, government relations, media relations, crisis management, stakeholder engagement, marketing strategy, advertising, through all things strategic communications. They will create the websites and social media campaigns that influence us and the podcasts we remember. Doug Downs hosts this podcast about PR for those who do the work and those who hire the comms pros.